The company's purpose is the operation, management, and development of hotels, as well as the provision of all services related to hospitality, including catering, event organization, concierge services, and consulting. The company may also engage in related or complementary activities, such as the purchase, sale, and distribution of materials or products necessary for hotel operations, as well as the performance of maintenance, cleaning, and technical maintenance work on the establishments, with the aim of ensuring a high-quality service and an optimal customer experience.