The company's purpose is: the operation of a men's hair salon and a beauty salon; the purchase and trade of all related products. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in similar enterprises, in particular by acquiring a stake in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.