The company's purpose is the creation, development and marketing of products and services related to mobile applications, internet, visual communication, marketing, publishing, image processing, multimedia design, as well as any other activity in the field of design, photography and video. The company may: carry out any financial, commercial or industrial, movable and immovable activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.