The company's purpose is the trade in goods and the provision of services, in particular in the field of information, new media and electronic data processing as well as advertising and information systems/devices in Switzerland. The company may acquire, hold, manage and sell real estate, securities or intellectual property rights. It may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire or establish other companies in Switzerland and abroad, and conduct all business that directly or indirectly promotes the company's purpose.