The company's purpose is to trade in jewelry made of platinum, gold, silver, and steel, as well as diamond jewelry. It can establish agencies, branches, and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, manage, encumber, and sell participations, real estate, and intellectual property rights. It can also provide financing for itself and third parties, as well as grant guarantees and other securities.