The company's purpose is: (i) holding and managing shareholdings, trademarks, and other intellectual property rights; (ii) strategic management of the group; (iii) development and management of direct sales networks, white-label, and franchising; (iv) provision of management, marketing, communication, design, web/IT development, and AI engineering services to group companies and third parties; (v) any activity connected or useful to achieving the corporate purpose. The Company may carry out all commercial, financial, and real estate operations connected to the purpose, including guarantees in favor of group companies, within the limits of the law.