The company's purpose is to trade in products and provide services in marketing, advertising, content creation, photography and videography, travel and outdoor activities, journalism, events and other related fields. Furthermore, the company aims to develop and trade in software and hardware. The company can offer consulting and training services in the aforementioned areas. It can also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose.