any activity related to real estate promotion, in particular the construction, sale, purchase and brokerage of real estate; the company may establish branches in Switzerland and abroad, participate in other companies or corporations in Switzerland and abroad, grant loans, in particular to shareholders, acquire or establish similar or similar companies or corporations, and take charge of all functions that are intended to develop the purpose of the company or that have a direct or indirect connection with its object, as well as all financial transactions related thereto