The company's purpose is the sale of goods or services in e-commerce, product management, marketing and communication, as well as providing expertise, advice and any activity in the field of e-commerce and digital marketing, and to carry out any advisory activity in the field of commercial transactions via the internet. It may also carry out any financial, commercial, industrial, asset or real estate activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in, acquire or create any company directly or indirectly related to its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests.