The company's purpose is to manage retail businesses for the purchase and sale of movable objects, in particular watches, souvenirs, jewelry and any other commercial product. The company may open branches and subsidiaries in Switzerland and abroad and collaborate with similar companies in Switzerland and abroad, establish and participate in them. It may also acquire and sell shares, bonds and other participations, grant financing on its own account or on behalf of third parties, issue guarantees and other securities in general for branches and third parties, as well as carry out any activity directly or indirectly related to the company's purpose.