Purchase, sale, construction, renovation, operation and management of all properties. The company may also develop, manufacture and market watchmaking, jewelry and leather goods products. It may engage in any financial, commercial or industrial activity, movable or immovable property, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if this promotes its interests.