All services in the field of advertising, in particular brokerage as well as import and export of advertising products. The company may establish subsidiaries in Switzerland and abroad and branches as well as hold participations in all companies in Switzerland and abroad. The company may acquire, hold and dispose of real estate, exclusively for commercial use if located in Switzerland, and intellectual property rights. The company may carry out all commercial, financial or other transactions that are directly or indirectly related to its purpose. The company may grant loans or guarantees to its associates and the companies in which it participates and act as guarantor for them.