The company's purpose is to trade in all goods and consumer goods, in particular in connection with pets, guarding, as well as providing any service and advice in the animal field. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a participation in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.