The company's purpose is to provide services for all commercial activities as well as the import and export, purchase and sale of luxury goods. In addition, it provides all activities related to private concierge services. The company may: engage in all financial, commercial, industrial, movable or immovable activities, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders, its subsidiaries or branches or to third parties, if it serves its interests.