Interbrand AG is a global brand consultancy that provides brand strategy, design and brand valuation services. Its work includes brand architecture, brand economics and valuation, governance, performance measurement, naming, and identity and experience design.
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Industry:Advertising Agencies
✓ Offered9
Brand strategy
Brand strategy for companies, repositioning and brand architecture; development of strategies that support brand value, growth and purchase decisions.
Brand design and identity
Brand design and identity for consistency and recognisability; visual brand appearances, brand identity and design systems for global brands.
Brand architecture
Brand architecture for structuring brand portfolios, sub-brands and corporate brands; aligned on clarity and consistent brand management.
Brand management
Brand management and brand governance for consistent execution across markets and channels; supporting brand decisions and guidelines.
Brand performance
Brand performance for measuring and steering brand impact; forecasting, assessing and quantifying the effect of brand activities on business results.
Brand Valuation
Brand Valuation to assess brands as economic assets; analysis of brand contribution, growth and long-term value development.
Brand Economics
Brand Economics to analyse how brands influence customer, talent and investor decisions; focus on the economic impact of brands.
Employer Branding
Employer Branding for consistent internal and external communication; development of a unified brand presence for employees and recruitment.
Brand communication
Brand communication and communication guidelines for consistent brand implementation across internal and external channels.
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