The purchase and sale of men's and women's clothing and accessories, fashion items, leather goods, jewelry and similar products, cosmetics, the management of stores for the sale of all products, as well as any other activity aimed at pursuing the company's purpose. The company may participate in or hold participations in organizations with a similar purpose, both in Switzerland and abroad. The company may acquire, hold and realize rights to intangible and immovable assets both in Switzerland and abroad. It may participate in other companies. The company may carry out any other activity related to or connected with the achievement of the company's purposes.