Manufacture of time-measuring instruments of all kinds, jewelry and other related products in Switzerland as well as distribution and marketing of these products worldwide. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate companies and properties in Switzerland and abroad, also grant loans to shareholders and third parties or provide securities for their liabilities, and conduct all business that is directly or indirectly related to its purpose or is suitable for promoting it.