The company's purpose is: the creation and design of one or several clothing, shoe and accessory brands, haute couture and ready-to-wear; the production and marketing of these same products in Switzerland and abroad; the production, distribution, representation, brokerage, import and export of these products and services; it may create branches in Switzerland and abroad; all consulting activities on clothing and product design, brand image development for all types of companies or individuals and ancillary activities as well as the organization of events for all types of companies or individuals (cf. statutes for full purpose).