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DirectoryBusiness & Technical ServicesMarket Research InstitutesGenevaJoaquin Fernandez - Marketing intelligence & Etudes de marché
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Joaquin Fernandez - Marketing intelligence & Etudes de marché

Summary

About the company

The company provides services in the field of marketing intelligence and market research. The core activities include: conducting market research studies and analyses (SWOT analyses, data analysis, data mining); developing strategies for product communication and pricing; conducting surveys and interviews to explore customer behavior and opinions; analyzing social networks and relationships between customers and companies; developing solutions for customer and market segmentation and typification; creating reports and analyses to support business decisions. The company supports customers in exploring markets, developing marketing strategies, and optimizing business processes.

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Products & services

Industry:Market Research Institutes
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Market studies
Market studies, data collection and analysis, dashboards, qualitative and quantitative studies, surveys and polls, data mining.
Marketing intelligence
Methods for acquiring, analysing and processing data from existing or self-reported sources, with qualitative studies, surveys and polls.
Quantitative methods
Confirmatory quantitative marketing studies, with statistically representative samples, definition of the protocol, questionnaire, planning and presentation of results.
Opinion surveys and polls
Opinion surveys and polls with statistically representative samples, face-to-face, by telephone, by mail, by e-mail or via a website.
Customer satisfaction and loyalty studies
Measurement of satisfaction, expectations and loyalty, with metrics such as NPS, ECSI, ACSI, satisfaction matrices and tracking over time.
Pricing trade-off studies
Conjoint analysis, optimal psychological price and perceived risk to set prices and estimate what customers are willing to pay.
Advertising impact studies
Advertising campaign tests across cognitive, affective and conative dimensions: awareness, memorisation, comprehension, credibility and intention to act.
Social Network Analysis (SNA)
Relational analysis of databases and surveys, building clusters, predictive targeting and recommendations based on graph theory.
Typologies
A posteriori grouping of customers, donors or territories into homogeneous groups, with factor analyses, PCA and cluster analysis.
RFM+ segmentation
Segmentation of customers or donors by recency, frequency, value and additional variables to define reactivation, acquisition, nurturing and retention.
Data mining
Analysis of large volumes of customer data and sales to produce descriptive and predictive models, segmentation indicators, targeting, retention and satisfaction.

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Location

Avenue Krieg 32
1208 Geneva
Opening hours
Mon
09:00 - 18:30
Tue
09:00 - 18:30
Wed
09:00 - 18:30
Thu
09:00 - 18:30
Fri
09:00 - 18:30
Sat
Closed
Sun
Closed

At a glance

Legal form
Sole proprietorship
UID
CHE-287.650.773
Founded
2011 · 15 years
Last commercial register change
June 19, 2019
Employees
1 to 10

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