The association aims to promote alpine culture, the regional community, and sustainable tourism on the Jochalp. It is committed to preserving the mountain landscape, maintaining regional traditions, and promoting interaction, education, and culture in the alpine area. To achieve its ideological purpose, the association can organize cultural, sporting, or charitable events, support projects, and operate or promote facilities - particularly a mountain restaurant - as long as these activities serve the association's purpose. The association does not pursue a profit motive and does not seek to make a profit. Any surpluses will be used exclusively to achieve the association's purpose.