The company's purpose is the trade and distribution of jewelry, fashion accessories and related products, as well as all expert and consulting services in the field of gemology. It may carry out all operations directly or indirectly related to this purpose and take a direct or indirect interest in it, participate in all companies having a direct or indirect connection with its purpose, grant loans or guarantees to shareholders, group companies or third parties, if it serves its interests. The company may establish branches and subsidiaries in Switzerland and abroad.