The company's purpose is: creation, development, manufacture, and marketing of tangible and intangible goods in the field of watchmaking, as well as all financial, commercial, and industrial operations related to the company's purpose. The company may acquire or sell real estate, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related directly or indirectly thereto.