The company aims to promote and finance talents in motorsport; trade in sponsor and fan articles and other goods and services that serve to finance talent promotion. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.