The company's purpose is to trade in goods and provide services in the fields of print and electronic media, corporate consulting, and IT. It may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies, or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and sell real estate, intellectual property rights, patents, and licenses of all kinds.