all activities in the field of advertising, marketing, communication and public relations, in particular studies, promotions and implementation of advertising projects, in Switzerland and abroad; the import and wholesale and retail trade of wines and spirits and all related activities; the operation of wine bars with small restaurants. The company may acquire and manage participations in any company. It may carry out any activity directly or indirectly related to its purpose or likely to promote it, either on its own account or on behalf of third parties.