KEOS Agency GmbH is a sports marketing agency that connects athletes, rightsholders and brands to create and manage commercial partnerships. Its services include consulting, marketing strategy and branding, sponsorship sales and portfolio management, project management, athlete representation and PR/communications.
Advisory for brands and rightsholders in sport: analysis, strategy, activation, positioning, value proposition, pricing, partnerships, and campaign planning.
Sponsoring and Partnership Management
Management of sponsorship and partnership activities for brands: handling inquiries, activating and optimising existing partnerships, and coordinating contracts and deadlines.
Sponsoring Prospecting and Sales
Identification and outreach to suitable partners, negotiation of collaborations, and building sponsorship deals with financial, reputational, and reach impact.
Sports Marketing Strategy and Branding
Development of a clear sports marketing strategy and brand positioning for rightsholders and brands, including tone of voice, presence, and a consistent identity.
Sports Influencer and Testimonial Campaigns
Brokerage and selection of athletes as sports influencers or testimonials for brands, aligned with the target audience, values, and activation potential.
Sports Project Management
Support of sports projects from idea to implementation, including coordination with partners and organisers and alignment of internal steps.
PR and Communications
Media relations, messaging, and crisis communications for sports brands and rightsholders, including a point of contact for media, partners, and organisations.
Athlete Management and Personal Branding
Planning and management of partnerships, as well as building a personal brand and identity for athletes beyond competition.
Consulting for Rightsholders and Brands
Support for clubs, associations, and brands with positioning, commercial potential, rights and inventory development, and the sales process.
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