The company may carry out operations on the real estate market through the purchase, sale, construction and renovation of buildings. It may manage and administer real estate. The company may also engage in general business activities, advertising promotion, marketing, management and enhancement of brands and other intellectual and industrial property rights in Switzerland and abroad. Furthermore, it may hold participations in Swiss and foreign companies, exercising any activity related to the holding of participations in favor of the group companies, such as: providing services in the organizational, administrative, commercial, management sectors, as well as study, research, development and industrialization activities.