The company's purpose is to distribute consumer goods through an internet portal. It can also import and export consumer goods. The company can assume rights and obligations from franchise relationships and acquire, develop, hold, manage, exploit, grant, license and sell intangible rights. Furthermore, the company can conduct all business that is suitable to promote or facilitate the development of the company and the achievement of its purpose, in particular establishing branches in Switzerland and abroad, participating in similar companies in Switzerland and abroad, and acquiring and selling real estate.