The company aims to provide services in the fields of coaching and training for communication and sales, as well as corporate consulting, marketing, advertising, and spatial design. It can establish agencies, branches, and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, including acquiring, managing, encumbering, and disposing of participations, real estate in Switzerland and abroad, and intellectual property rights. It can also provide financing for itself and third parties, as well as provide guarantees and other securities.