The company's purpose is any activity, in particular services and consulting, in the fields of business management and development, human resources, marketing, brand creation, real estate, with the exception of operations prohibited by the LFAIE, and event management. Furthermore, it may carry out all operations directly or indirectly related to its corporate purpose and may be interested, in any form, in similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.