The purpose of the company is to organize events, provide rooms and equipment for events, as well as provide services in the areas of event management, marketing, entertainment, music, communication, advertising, and gastronomy and restaurant services. The company may establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, or establish and conduct all business that directly or indirectly serves to promote the company's purpose. Furthermore, the company may establish, acquire, manage, and sell patents, licenses, intellectual property rights, as well as real estate and land.