The company's purpose is to provide consulting and services in the fields of tourism, education, and economic promotion between Switzerland and Asia, as well as all activities related to the main purpose. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, and grant loans or guarantees to associates or third parties, if it serves its interests.