The company's purpose is to provide consulting services in Switzerland and abroad in the fields of strategy, management, organization, and business development. It also aims to provide services in the fields of communication and marketing, including the development of visual solutions. The company may also make investments, on its own account or on behalf of third parties, in commercial, industrial, financial, and real estate companies (within the limits of the LFAIE), as well as in movable property and valuable items. It may also engage in any investment or commercial activity related to these fields. The company may also establish branches and subsidiaries, in Switzerland and abroad.