The company's purpose is to develop and manufacture watches, watch movements, watch components, jewelry items and related articles, as well as to sell, distribute and provide services for these products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for the liabilities of affiliated companies.