The company's purpose is to advise, support and manage top athletes, as well as organize and conduct sports, sponsorship and other events; trade in goods of all kinds in the food and non-food sectors. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.