The company aims to distribute sports articles, food and cosmetics. It also provides consulting services in this field. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. It can also acquire, manage and sell real estate and securities. The company can acquire, exploit and sell licenses, patents and other intellectual property or intellectual property rights, and participate in similar companies.