The sale of hairdressing and beauty products and materials and all related services. The company may, in Switzerland or abroad, carry out all activities, create branches, acquire or establish companies with an identical or similar purpose, assume participations in all companies, engage in all financial, movable and immovable transactions and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it. It may grant guarantees, make loans or advances to shareholders or third parties.