representation, import, export, promotion and marketing of wines, alcoholic and non-alcoholic beverages, as well as food products in bulk and retail; consulting, organization of courses, events, trips and events in the fields of beverages and food products; management of private cellars; creation, management and operation of wine bars, guest tables, restaurants and catering services; constitution and trade of cellars; sommelier consulting and table service; advice and creation of wine lists for restaurateurs; advice on wine purchases (cf. statutes for complete purpose).