The company's purpose is the sale and trade of goods of all kinds, as well as the operation of sales premises and online sales sites. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, grant loans, in particular to associates, acquire or create similar or similar companies, acquire or sell real estate, except for operations prohibited by the LFAIE, and take charge of all functions that are intended to develop the purpose of the company or that have a direct or indirect connection with its object, as well as all financial and real estate transactions related thereto.