Manufacturing, purchasing, selling, importing, exporting and trading in general of all luxury goods, mainly in the fields of watchmaking and jewelry. The company may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.