Design, conception, production and trade of goods of all kinds in Switzerland and abroad, in particular in the fields of fashion, lifestyle, sports and sustainability, as well as planning and execution of related events. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may also acquire, encumber, sell and manage real estate, securities and intellectual property of all kinds in Switzerland and abroad, provide financing on its own account or on behalf of third parties, and grant guarantees and warranties for subsidiaries and third parties.