The company's purpose is to engage in the book trade, the trade in periodicals, sound and image carriers of all kinds, playback devices of all kinds, as well as related product ranges, such as stationery. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.