The company's purpose is to trade in goods and services of all kinds, in particular in the field of art objects, merchandise, fashion and lifestyle. Furthermore, it aims to provide mechanical services in the field of stair lifts and conveying equipment, and finally, to coach individuals and groups towards a fulfilling life. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also acquire, manage and sell real estate.