The company's purpose is to import, export and sell goods primarily in the household, kitchen, garden, office, textile, sports and leisure sectors. It can establish agencies, branches and subsidiaries in Switzerland and abroad, as well as engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, manage, encumber and dispose of real estate and intellectual property rights. It can also provide financing for itself and third parties, as well as grant guarantees and other securities.