The company's purpose is to provide all consulting and services in the commercial and business management sector, in particular commercial strategy, market and consumer behavior studies, as well as all services in the fields of marketing, public relations and communications. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.