The company aims to plan, organize and execute events of all kinds, represent and support artists, trade in goods of all kinds and provide additional services in the field of the main purpose. The company can take on related business areas, participate in or acquire other companies in Switzerland and abroad, or establish and sell such companies. It can establish branches and subsidiaries in Switzerland and abroad and, in general, carry out all commercial, financial and other activities that are suitable to promote the purpose of the company. The company can acquire, hold and sell real estate and properties in Switzerland and abroad.