The company's purpose is to create, import, export, purchase, sell, distribute and trade in goods of all kinds, as well as provide services that are directly or indirectly related to this activity; it may operate restaurants or organize events. Furthermore, the company may acquire, manage and transfer trade marks, patents and technical and industrial know-how, as well as participate in other companies in Switzerland and abroad and establish subsidiaries, and acquire, manage and sell real estate and securities. The company may conduct all other business that directly or indirectly promotes the aforementioned purposes.