The company's purpose is the management of hairdressing salons for men, women and children, beauty salons and similar establishments, massage salons, as well as the purchase and sale of equipment and products for these activities. The company may also purchase and resell materials and equipment for the manufacture of clothing, fabrics, fashion accessories and footwear, as well as the creation and trade of clothing, fashion accessories and footwear. The company may participate in companies with similar purposes in Switzerland and abroad.