The company's purpose is the creation, development, manufacture, import, export, and marketing of beauty products, hair care products, cosmetic products, fashion accessories, consumer electronics, and wellness-related articles. The company may, in general, carry out all commercial, financial, movable, and immovable operations directly or indirectly related to the corporate purpose in Switzerland and abroad, with the exception of operations prohibited by the federal law of December 16, 1983, on the acquisition of real estate by foreigners (LFAIE). The company may also have subsidiaries or create branches in Switzerland and abroad.