The company aims to trade household, sports, garden, and leisure products through its own online shop, as well as to provide coaching services and consultations in the field of e-commerce. The company can establish branches and subsidiaries both domestically and abroad, and participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate both domestically and abroad. It can also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.